Introduction
GrowLocal Labs ("we," "us," or "our") operates the website growlocallabs.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. We are based in Greater Moncton, New Brunswick, Canada, and comply with applicable Canadian privacy legislation including the Personal Information Protection and Electronic Documents Act (PIPEDA).
Information We Collect
We may collect the following types of information:
- Personal Information: Name, email address, phone number, and company name that you voluntarily provide when filling out our contact form or requesting a consultation.
- Usage Data: Information about how you interact with our website, including pages visited, time spent on pages, click patterns, and referring URLs.
- Device Information: Browser type, operating system, IP address, and device identifiers collected automatically when you visit our site.
- Cookies and Tracking Technologies: We use cookies and similar technologies, including the Meta (Facebook) Pixel, to track website activity for analytics and advertising purposes.
How We Use Your Information
- To respond to your inquiries and provide the services you request.
- To send you follow-up communications related to your inquiry, including email confirmations.
- To improve our website, services, and user experience.
- To run and optimize digital advertising campaigns on platforms such as Meta (Facebook and Instagram).
- To analyze website traffic and user behavior for marketing and performance purposes.
- To comply with legal obligations.
Meta (Facebook) Pixel & Conversions API
We use the Meta Pixel and Meta Conversions API to measure the effectiveness of our advertising, understand the actions people take on our website, and deliver targeted advertisements. This technology may collect data such as your IP address, browser information, and actions taken on our site (e.g., page views, form submissions). This data is sent to Meta in hashed form where applicable. You can learn more about Meta's data practices at Meta's Privacy Policy.
Cookies
Our website uses cookies to enhance your browsing experience and collect analytical data. You can control cookie preferences through your browser settings. The types of cookies we use include:
- Essential Cookies: Required for basic website functionality such as theme preferences.
- Analytics Cookies: Help us understand how visitors interact with our website.
- Advertising Cookies: Used by Meta Pixel to track conversions and deliver relevant ads.
Data Sharing and Disclosure
We do not sell your personal information. We may share your data with:
- Service Providers: Third-party tools we use to operate our business, including email service providers, hosting providers, and analytics platforms.
- Advertising Platforms: Meta (Facebook/Instagram) for advertising measurement and optimization.
- Legal Requirements: When required by law, regulation, or legal process.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, to provide our services, or as required by law. Contact form submissions are retained for the duration of our business relationship and a reasonable period thereafter.
Your Rights
Under Canadian privacy law, you have the right to:
- Access the personal information we hold about you.
- Request correction of inaccurate personal information.
- Withdraw consent for the collection, use, or disclosure of your personal information.
- Request deletion of your personal information, subject to legal obligations.
To exercise any of these rights, please contact us at nathan@growlocallabs.com.
Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete that information.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us: